Strategic Planning
About Me · OGL Core Competencies · Personal Case Analysis
Understanding the competency
Strategic planning connects an organization’s long-term direction with the choices and resources needed to pursue it. OpenStax distinguishes strategic plans from shorter-term operational plans by their broader scope, longer time horizon, and role in guiding decisions across the organization (Bright & Cortes, 2019, section 17.3). A strategy establishes priorities, while implementation translates those priorities into coordinated action. This distinction matters because completing a schedule is not, by itself, evidence that a business has chosen a sound long-term direction. Leadership requires both a reason for pursuing a goal and a practical way to move toward it.
Connection to my work and ASU learning
Building a company is one of my professional goals, and my ASU project management courses have helped me strategize and schedule ahead. On Golfland Sunsplash, I had to rethink how I approached the photos. I batched the work, made a checklist, created a scope of work, and wrote out the deliverables. Those actions were a practical application of my current lessons to real work. They show planning and implementation, while my broader strategic reflection still needs to explain the longer-term business direction those choices support.
Evidence and scope
The Golfland Sunsplash Mesa project shows the published creative output of that engagement. My Project Management reflection explains the planning actions behind it. The gallery alone does not document a complete strategic plan; a strategic artifact should make the chosen goal, alternatives, priorities, and resource decisions visible.
Reference
Bright, D. S., & Cortes, A. H. (2019). Types of plans. In Principles of management (section 17.3). OpenStax. Read the source.